BNI (Business Network International) is a business and professional referral organisation whose primary purpose is to exchange qualified business referrals and develop word-of-mouth marketing techniques.
Unlike other networking groups, BNI provides its members with a structure and a plan to enable them to network in a deliberate and professional manner. As an organisation, BNI keeps track of the number of referrals passed by each chapter and encourages the members to record the dollar value of the business they receive.
Rapid growth has seen BNI become the world's largest business referral organisation, with currently over 100,000 members in 5,000 chapters in 39 countries, including Canada, USA, United Kingdom, Sweden, South Africa, Malaysia, Australia, New Zealand and most recently India.
Magnetism has been involved in BNI locally since 2008 and has had members serve in the leadership team during that time.
You'll find more information about BNI here.