In this, my final blog post for Magnetism, I would like to reflect on some key principles of Customer Relationship Management that I have learnt during my time in this role. Whether you are a CRM developer or sales person, an avid CRM user or a CRM newbie I think sometimes its good (and necessary) to return to the age old question “What is CRM and why do we do it?”
My favourite definition of CRM comes from boostmyproduct.com’s Terms Glossary in which Customer Relationship Management is defined as “a business strategy designed to reduce costs and increase profitability by ...