As ClickDimensions tracks individual visitor activity on your web site each visitor accumulates a score based on his or her visits, page views and more. Scoring is based on default values you set but you may also score certain pages higher or lower based on their importance in showing visitor intent. Using the lead score your sales team can quickly and easily determine which leads to pursue. ClickDimensions scores all visitors; anonymous, CRM Leads and CRM Contacts.
Key Features and Benefits
• Scoring Vs. Grading 
Click Dimensions allows measuring the interest of the prospects using both scoring and grading or the defining qualifying criteria. Since all the data is stored within Microsoft Dynamics CRM, you can use queries and workflow to surface visitors that best meet the criteria and quantify their interest by their score.
• Customize scores by page
Some pages are better than others at indicating visitor intentions so ClickDimensions gives you the ability to specific custom score values on a per page basis. For example you can give 50 points for those who visit your pricing page and take off 25 points off for visitors who go to your career page.
• Set you own default score values
With ClickDimensions you set the default scoring values based on which tracking events are more important to your organization.