A marketing process is a continuous cycle consisting of three main stages – attracting new customers, winning business from them and maintaining their loyalty; each stage as important as the next. Microsoft Dynamics CRM offers a 360 degree view of each customer allowing for more informed marketing investments and assisting in each of the three stages. With the tools available in Marketing you can transform every touch point into a marketing opportunity and utilise your relationship base to its full potential.
Key Features of Marketing
• Marketing Lists
• Campaigns
• Workflows
• Response Management
• Reporting
• Sharing Product and Sales information
Key Benefits of Marketing
• Create and manage campaigns easily
• Use customer information effectively
• Save time through automation of workflows
• Analyse marketing efforts to define return on investment
• Gain actionable insight from campaign results
• Manage campaign responses successfully
• More informed decision making